Graphic Designer for Print or Web  

PROFILE:
Passionate and inventive creator of innovative marketing strategies and campaigns, accustomed to performing in a deadline-driven environment with an emphasis on working within budget requirements. Extensive experience in web design, print design and marketing. A dynamic team player with exceptional collaborative and interpersonal skills.

Senior Designer — Rockler Companies Inc.,
Medina, MN — 10/1998-Present
Provide creative concepts for advertising and marketing materials from concept through completion. Work closely with internal customers to create vision, conceive designs and consistently meet deadlines and requirements. Coordinate with vendors to meet all project requirements. Provide art direction for photo shoots as well as operate in-house studio. Supervisor of one production associate.

• Lead designer on annual ad campaigns, consisting of magazine ads, circulars, direct mail, catalog ads and corresponding website creative
• Work with creative team to develop new logos, packaging looks, and color schemes for new product lines, graphics for campaign themes, and corporate advertising campaigns
• Provide art direction of photography for catalogs, websites and advertising materials as well as the use of an in-house photo studio
• Responsible for web design, layout and art direction for award winning website (Internet Retailer Magazine "Best of the Web" Top 50 Website – 2004), Rockler.com and affiliated sites including woodworkersjournal.com
• Create special online promotional pages, banner ads, weekly email campaigns, landing pages, and manage production of product offers and presentations
• Worked with developers to implement a job tracking system on the intranet and trained creative team and internal customers to use the system

Graphic Artist — Contract and Freelance,
Plymouth, MN — 5/2004 - present
Provide creative services for local small businesses.

• Logo design, identity and collateral materials for several small businesses
• Nightlife flyers and advertisements for local promoters
• Website design and production for local artists and businesses
• Advertisements, promotional flyers and brochures for restaurants, chiropractors,
  non-profit organizations, and other small businesses
• Invitations and rsvp reply cards for non-profits and fundraisers
• Part time subcontractor, specializing in hardware installation and design

Graphic Artist — Graphic Staffing,
Golden Valley, MN — 9/1997-9/1998
Clients included: Novus Marketing, Wagner Spray Tech, P.H. Brink, International, US Bank, Rockler Companies, and American Express Financial Advisors

• Designed point-of-purchase signs and banners, product overview sheets, rebate stickers, packaging, displays, and other corporate marketing materials
• Created a functional data base for tracking jobs
• Maintained transparency files and the digital scans on the server
• Assisted in the production of an infomercial

Graphic Artist, Temporary — ProStaff,
Minneapolis, MN — 2/1997-8/1997
Clients included: Lutheran Brotherhood and Minntech Corporation

• Production design manuals, company newsletters, and brochures
• Assisted the design staff at Lutheran Brotherhood by creating in-house posters, calendars, and menus
• Assisted design staff with corrections, scanning and placing images

EDUCATION:
12/1996 Computer Advertising Art & Design
Hennepin Technical College, Brooklyn Park MN

ACTIVITIES:

• Chair, Activities Committee, Rockler Companies, Inc.
• President, Women of Today, Plymouth Chapter
• Member of the Minnesota Interactive Marketing Association
• Card making, invitations and freelance design

PRINT DESIGN: DIRECT MAIL | ADVERTISING | LOGOS | PACKAGING | INVITATIONS